Taco Bell bringing ‘drive-thru cam’ experience to TN location for chance to appear in Super Bowl commercial

A Taco Bell location in Cookeville, Tennessee will be featured with the Live Mas Drive-Thru Cam.
Taco Bell bringing 'drive-thru cam' experience to TN location for chance to appear in Super Bowl commercial(Taco Bell)
Published: Dec. 3, 2024 at 2:50 PM CST

COOKEVILLE, Tenn. (WSMV) - Taco Bell is launching a campaign to get its customers a chance to appear in its Super Bowl commercial.

Taco Bell is bringing its “Live Mas Drive-Thru Cams” to five locations across the country, one, in Middle Tennessee.

From Dec. 10-12, the Taco Bell location on 310 Big Mac Drive in Cookeville, Tennessee will be featured with the Live Mas Drive-Thru Cam.

Here is the full list of the tour’s locations:

  • 12/3 – 12/5, CA: 1604 S. La Brea Ave., Los Angeles, CA, 90019
  • 12/4 – 12/6, OH: 17565 E Bagley Rd., Middleburg Heights, OH, 44130
  • 12/10 – 12/12, TN: 310 Big Mac Drive, Cookeville, TN, 38506
  • 12/11 – 12/13, TX: 15797 Jfk Blvd, Houston, TX, 77032
  • 12/17 – 12/19, FL: 116 W Rea Rd, Wauchula, FL, 33873
Taco Bell bringing 'drive-thru cam' experience to TN location for chance to appear in Super Bowl commercial(Taco Bell)

So, what is it?

Taco Bell is launching a one-of-a-kind photo booth experience that turns its drive-thrus into a stage to capture a “Live Mas Moment.”

“Fans can capture their drive-thru moment with a digital photo takeaway and, if they choose, opt-in for an opportunity to have their photos featured in Taco Bell’s Big Game ad campaign—rewriting the playbook for football’s biggest stage,” the fast food giant said.

Taco Bell bringing 'drive-thru cam' experience to TN location for chance to appear in Super Bowl commercial(Taco Bell)

Here’s how to get in on the drive-thru cam experience:

The Live Más Drive Thru-Cams are tailor-made and will appear at Taco Bell’s drive-thru at select U.S. locations. To join in, Taco Bell Rewards members can visit a participating location, open the app and login, and proceed through the drive-thru per usual. At the end of the drive-thru, participants will make a stop right under the Live Más Drive Thru-Cam and scan a QR code to initiate the photo countdown, which then snaps a series of 6 photos of both the driver and passenger sides of the vehicle. Afterwards, two digital photo strips – complete with three pics each - will be sent to your registered Taco Bell Rewards email. Plus, fans who opt in to be considered to show up in Taco Bell’s ad spot can begin the countdown to the Big Game reveal during the 3rd quarter.

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