School shootings change back-to-school shopping lists for some parents


School shootings have changed the back-to-school shopping lists of some parents.

With school less than one week away in some counties, websites like are getting a lot of traction.

“From where we were last month, 1,000 percent increase in sales with the school year coming,” said Kincorner President Mark Sontag.

Sontag’s company, which sells bulletproof backpacks, inserts and other gear, is based in Parkland, FL, where 17 students were killed at their high school in February.

“It’s an added level of protection, god forbid there was ever an incident like that,” Sontag said.

Sontag says since February he’s sold almost 200 bulletproof products to people in Tennessee, more than half were backpacks. He said 13 of them were sold in Nashville in just the last 10 days.

“I’m not surprised,” said Nashville mother Dorothy Smith. “I think it’s sad but that’s what the world is coming to.”

Sontag said all of his products are tested at the gun range and certified by the National Institute of Justice.

The number one question Sontag said he gets from customers is how will these products protect their children.

“There’s no such thing as 100 percent guarantee, but what our products will do is it’s going to provide an added protection,” Sontag said.

It's protection he sends to school with his own children.

News4 called a number of local gun shops and found one in Hendersonville, Guns and Leather Proshop, that sells similar backpacks with inserts.

Copyright 2018 WSMV (Meredith Corporation). All rights reserved.



Brittany Weiner joined the News4 team as a reporter in July 2018.

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