NASHVILLE, TN (WSMV) - The coronavirus pandemic has hit Nashville hard. With tourism being our city’s biggest money maker, 2020 was a dry year to say the least.

“It’s truly been devastating. Tourism is such a big part of our economy, so for it to come to almost a halt for so many months, it has been devastating,” said Deana Ivey, executive VP of the Nashville Convention and Visitors Corp.

But with vaccines now available and COVID cases slowing down, Nashvillians are hoping for a brighter 2021.

So that’s how “Dream Now, Travel Later” was created. It’s a customizable travel package that includes a Music City gift box now, and two total access passes for later. 

Upon purchase, you’ll receive a gift box of unique, locally-made items and treats.

Then, visitors can choose tickets from 30 different attractions that make Nashville so iconic.

“It’s the Frist, they may come for the new Picasso exhibit, its the Grand Ole Opry, it’s the Ryman. It’s the Zoo, if you want to come in the summer or spring,” Ivey said. “It’s all the main attractions in Nashville and they can have their choice.”

The packages are offered at a discounted price of $245 and never expire, which is key in these uncertain times.

“Just to get people thinking about summer and fall. We want them to come back, it’s just a matter of time,” Ivey said.

To learn more about the “Dream Now, Travel Later” packages click here. is now with you on the go! Get the latest news updates and video, 4WARN weather forecast, weather radar, special investigative reports, sports headlines and much more from News4 Nashville.

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Copyright 2020 WSMV (Meredith Corporation). All rights reserved.

Meteorologist / Reporter

Melanie Layden is the weekend morning meteorologist at WSMV. She also has a segment during the week called "Growing Nashville" where she covers the growth of Music City. Melanie has been Working 4 You since 2014.

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