NASHVILLE, TN (WSMV) - New stores open in Nashville all the time, but the latest announcement has some local business owners worried they will have to fight to stay afloat.
Parnassus Books co-owner Karen Hayes remembers when Amazon first came on scene in the 1990s.
Local book stores and even big box stores all struggled to survive.
"They started closing like crazy. There was a huge decrease in the number of independent book stores," said Hayes.
Now the internet giant now plans to open a 4,600-square-foot shop where Z Gallerie used to be in the Mall of Green Hills.
While some love the idea of potentially being able to pay Amazon prices in a brick and mortar setting, others worry about what it will mean for the locals who were here first.
"It isn't just book stores. I mean, this is across platforms that Amazon is just slowly biting away at choice," said Hayes.
Despite the changing landscape, Parnassus is still thriving.
Hayes said the secret is things like hosting daily events and having exceptional employees.
They even have "shop dogs" to make the experience extra special.
"I come to Parnassus Books for the staff and the help," said customer Tandy Wilson.
Hayes believes they will pull through even when Amazon opens right across the street, but she is asking for help.
"I hope that it is a wake-up call to people that independents, and even just brick and mortar businesses within the city, need to be supported. If you want choice, you need to support your local brick and mortar businesses," said Hayes.
News4 contacted Amazon for comment but did not hear back from the company.
The new Nashville location is not yet listed on the Amazon Books website and an opening date has not been announced. However, the company has announced it is hiring for positions at the new store.
Amazon has dozens of other stores located around the country.
At several of them, customers can buy everything from books and electronics to kitchenware and toys.
Shoppers can also return their unwanted online Amazon purchases as many of those brick and mortar locations.