NASHVILLE, TN (WSMV) - News 4 is looking into product reviews to help you determine, which ones are real.

Let’s be honest, we all read them before we buy everything from a car to a new phone. But, do you ever see a review on a product and wonder, is this real?

“Something like 80 percent of people believe they’ve read fake reviews online. Which they probably have because it’s fairly easy to potentially dupe some of those systems,” Caleb Nix, Spokesperson with The Better Business Bureau of Middle TN, said.

Here are some ways you can spot a fake review:

  • Be skeptical and trust your gut. This is probably your best weapon, especially if there are an unusually high number of reviews compared to others in that category.
  • Read and read again. Look for the same language used in multiple reviews this could mean the reviews are fake or templated.
  • Brands you don't know. If you don't recognize the brand, check to see if it has its own legitimate-looking website, with clear contact details.
  • Be wary of products with lots of pictures or videos. Sellers can incentivize fake reviewers to encourage people to add photos and videos.

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