Has Black Friday lost its luster? - WSMV News 4

Has Black Friday lost its luster?

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(WSMV file photo) (WSMV file photo)

Surging online sales and a shift away from big-box shopping has thinned the crowds typically seen at malls on Thanksgiving night and Black Friday in the past two years.

But if you ask holiday shoppers out in the thick of it, they will tell you there is just something about going out on Black Friday that you can't replicate online.

“It is a fun way to spend time with my parents, my daughter -- spend time with family,” said Black Friday shopper Kathleen Pearson. 

Pearson got started at the Cool Springs Galleria around 10 a.m. on Friday morning.

“I think the 10 o'clock crowd is more subdued, that's why we came at this time,” Pearson explained.

A report from Reuters found that retailers are increasingly extending typical Black Friday sales over weeks or even the entire month of November. Ultimately, putting less significance on Black Friday itself.

By Thanksgiving this year, retailers had already brought in $1.5 billion in sales.

While online shopping certainly brings less stress, there is still an appeal of going to the mall to shop on Black Friday.

“You find things that you didn't know you were looking for," Pearson said about the allure of her Black Friday shopping trip. 

"With online shopping, you know what you want to get and you find it, pay for it, and done," she explained. "Here you get to go to the stores, see what they have.”

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