Protesting Pepsi - the new ad causing backlash - WSMV Channel 4

Protesting Pepsi - the new ad causing backlash

Posted: Updated:
(Source: YouTube) (Source: YouTube)

NEW YORK (AP) — Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as an appropriation of the Black Lives Matter movement.

The "Live for Now Moments" video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off with her new friends.

(WATCH: Pepsi MAX “Live For Now Moments Anthem” feat. “Lions” by Skip Marley, Credit: YouTube) 

Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.

In a statement late Tuesday night, Pepsi defended the ad.

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey," the statement said.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by Frankly
WSMV
Powered by WorldNow CNN
All content © 2017, WSMV; Nashville, TN. (A Meredith Corporation Station) . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.