Report claims Nashville has priciest hotels, but may be flawed - WSMV News 4

Report claims Nashville has priciest hotels, but may be flawed

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(WSMV file photo) (WSMV file photo)

Home prices are climbing here in Nashville, but what about hotel costs?

A recent study by says Music City has the highest rates in the country, but a global benchmarking company says the study is very flawed.

According to the study, the average price for a one-night stay in Nashville is $261.

But STR, which measures market data on hotels throughout the world, says that number is way off.

STR Vice President Jan Freitag said hotel prices surge during big weekends like CMA Fest, when more than 80,000 people visit Nashville.

“A lot of rooms are being sold, and that gives hoteliers pricing power and room rates skyrocket,” Freitag said.

Room rates during CMA Fest have been on a steady incline since 2010.

But Freitag said that doesn’t mean what is saying – that Nashville is the priciest city in America to stay.

“When we look at our data which looks at corporate rates, group rates and the individual leisure rates in Nashville, this year, Nashville's average was $130. New York City is $230,” Freitag said.

Freitag also said surge pricing on big weekends is not unique to Nashville.

“You have a large event, maybe the Pope is coming to Philadelphia or there is an inauguration in Washington, D.C. You see a lot of people coming in, so hotels are pretty full, so hoteliers feel comfortable increasing their room rates,” she said.

Tourists told Channel 4 they didn't feel like they were being overcharged.

“We got a very good price and they were just so wonderful and accommodating,” one visitor said.

For one woman celebrating her birthday this weekend, great entertainment and a piece of history is worth the price.

“I can't wait to see all the little bars and the places people sang and got their start,” she said.

As for measuring data, the study looked at hotels rated at least three stars with a location close to the city center.

STR looked at all of the hotels in the greater Nashville area.

Butch Spyridon, president and CEO of Nashville Convention and Visitors Corp, sent Channel 4 the following statement:

October has always been our strongest month of the year anyway because of football, festivals, fall colors and conventions, and it has always demanded a higher rate. Nashville has been on an unprecedented record run of hotel rooms sold and hotel taxes collected, and we’ve shown the ability to absorb these rates. These rates have also driven unprecedented supply. Announcements of new rooms coming online will stabilize rates to normal. On the one hand, we understand the public astonishment, but we should never apologize for strong demand and great business.

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