Nashville design company looks to capture city's spirit - WSMV News 4

Nashville design company looks to capture city's spirit

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Anderson Design Group works every day to capture the spirit of Music City. (WSMV) Anderson Design Group works every day to capture the spirit of Music City. (WSMV)
NASHVILLE, TN (WSMV) -

A computer screen and creative minds are the key ingredients for one design company trying to capture the spirit of Nashville.

Creativity and curiosity fill the hallways every day at Anderson Design Group. Without those two qualities, the blank computer screens that greet the workers there every morning would look very different.

“A good artist or illustrator can make a nice picture, but it has to mean something to connect with someone on an emotional level,” Joel Anderson said.

Anderson is hard at work, but he makes it look easy.

“This is a pretty typical day for what we do: illustrating, designing and thinking,” he said.

Through the years, the colors change at the Nashville-based design company, but the goals do not.

“Try anything creative, throw it out there and see how people react to it,” Anderson said.

Their designs can be seen all across the city. Now, that character is captured in a coffee table book called Spirit of Nashville.

“Music City moments is what I call them,” Anderson said. “Because every now and then, I’ll see something that defines the spirit of living here, and we try to capture that.”

The office space at Anderson Design Group is also a creative tool as the search for more never ends.

“When I go to sleep at night, when I wake up in the morning, brain turns on,” Anderson said. “Can’t shut it off until bedtime. So it’s all the time, a blessing and a curse.”

For more information about Anderson Design Group, click here.

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