Firm behind new state logo stands by design - WSMV Channel 4

Firm behind new state logo stands by design

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Tennessee's new state logo Tennessee's new state logo
NASHVILLE, TN (WSMV) -

A new logo for state government continues to be the talk of Tennessee.

The logo even has its own parody Twitter account, with its creator writing, "Retweet if your initials in a red box are worth $46,000."

There's also bipartisan criticism of the logo that will replace several logos for state agencies, including those with the famous Tennessee stars.

"People are sensitive about government waste," said Sen. Lee Harris, D-Memphis.

Harris said the new logo and its $46,000 price tag simply weren't needed.

"It's not so much about whether or not you redesign a logo, because there's always going to be mixed opinions about what's a successful logo and what's not," he said. "It is the spending on something that is a low-priority project and government waste, which really drives people batty."

The marketing and design agency that created the logo, GS&F, responded to the criticism on its Facebook page:

"We explored hundreds of directions and ultimately created a strong and simplified brand identity system for the state government of Tennessee. We stand by our work."

The controversy has prompted other agencies, including Titan Web Marketing Solutions, to weigh in.

"We feel for both sides," said Anne Mercer, with Titan Web Marketing Solutions. "The taxpayers, they saw the $46,000 price tag and went, oh my gosh. This is such a lot of money for what seems to be such a simplistic logo. On the other side of it, we feel for GS&F, who probably spent hours upon hours developing tons of concepts, tons of brand identities for the state. And then the state chose this one, or whomever chose this one."

Gov. Bill Haslam's office stands by the design, saying in a statement to Channel 4 that the state's website was last updated two years ago and the visual identity that is part of the redesign will be used throughout state government.

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