'The Coolest' is one of the hottest items ever on Kickstarter - WSMV Channel 4

'The Coolest' is one of the hottest items ever on Kickstarter

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With 21 days still to go, "The Coolest Cooler" has become the third most-funded campaign on Kickstarter ever. (Source: Kickstarter/CNN) With 21 days still to go, "The Coolest Cooler" has become the third most-funded campaign on Kickstarter ever. (Source: Kickstarter/CNN)

(CNN) - The "Coolest Cooler" is a hit on the crowd-funding website Kickstarter.

It looks like a regular cooler, but it's covered with gadgets like a blender and a cell phone charger.

Designer Ryan Grepper initially missed his funding goal of $125,000, so he went back to the drawing board, and redesigned the product.

A little more than a month later, the new "Coolest Cooler" got more than $8 million in pledges and some 41,000 backers.

With 21 days still to go, Grepper's project has become the third most-funded campaign on Kickstarter ever.

It could hit the top spot if pledges continue to pile in.

Grepper suggests make sure your design is visually compelling and develop a following.

Other experts suggest making a video for your Kickstarter page, and keep it simple, don't reinvent the wheel.

Copyright 2014 Kickstarter.com via CNN. All rights reserved.

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