Chevrolet's CMO Mahoney to Highlight Brand's Global Strategy at CAR Management Briefing Seminars - WSMV Channel 4

Chevrolet's CMO Mahoney to Highlight Brand's Global Strategy at CAR Management Briefing Seminars

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SOURCE Center for Automotive Research

Global branding, supplier issues and purchasing relationships on the agenda for Thursday August 7, 2014

ANN ARBOR, Mich., Aug. 1, 2014 /PRNewswire-USNewswire/ -- Tim Mahoney, chief marketing officer Global Chevrolet and Global Marketing Operations Leader, General Motors and Douglas Grimm, chairman, president & chief executive officer, Grede Holdings LLC and chair of the Board of Directors of the Original Equipment Suppliers Association (OESA) will address the CAR Management Briefing Seminars on Thursday August, 7.

Fresh off the introduction of Chevrolet's sponsorship of Manchester United-a global marketing cornerstone for the brand-Mahoney will present a Chevrolet global business update and discuss how the brand's recent product transformation has leveraged technology as a differentiator.

Grimm's perspective from his dual roles will provide unique insights into the challenges and opportunities facing the automotive supply base in these rapidly changing times.  The session will be moderated Dr. Sean McAlinden, executive vice president of research and chief economist at the Center for Automotive Research, host of the event.

The final session of the 2014 CAR Management Briefing Seminars will conclude with the Purchasing and Automaker/Supplier Relations in Today's Automotive Industry panel, moderated by Bernard Swiecki of CAR. 

Hau Thai-Tang, Group Vice President, Global Purchasing, Ford, and Robert Young, Vice President of Purchasing, Toyota Motor Engineering & Manufacturing, North America, Inc.-arguably two of the most important purchasing executives in the automotive industry-will be joined by Steve Fredin, President, Autoliv, to discuss the rapidly evolving supplier-manufacturer relationship.  

The CAR Management Briefing Seminars, August 4-7

Almost 1,000 automotive industry stakeholders are expected to attend the CAR Management Briefing Seminars, an annual industry event which takes place each year at the Grand Traverse Resort & Spa, near Traverse City, Michigan.  The conference covers the breadth of the industry with 11 topical seminars focused on global manufacturing strategies, lightweighting, connected and autonomous vehicles, powertrain developments, sales forecasting, human resources, logistics, purchasing, designing for technology, and capital investment.

For detailed information, visit the event's website at www.cargroup.org/mbs. Media representatives may register at no charge via the CAR MBS website. All media registrations are subject to approval.  Follow #MBS2014 on Twitter for the latest conference updates, sponsored by Plex Systems.

The Center for Automotive Research is a non-profit organization based in Ann Arbor, Michigan. Its mission is to conduct research on significant issues related to the future direction of the global automotive industry, organize and conduct forums of value to the automotive community and foster industry relationships. For more information, visit the CAR website: www.cargroup.org.

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