Consumers Can Now Use Their Tablet As A Food Scale - WSMV Channel 4

Consumers Can Now Use Their Tablet As A Food Scale

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE www.TheLempertReport.com

The Lempert Report and Tetra Pak Weekly Video Series Highlights Innovation in the Food Industry.

SANTA MONICA, Calif., June 19, 2014 /PRNewswire/ -- Consumers can now use their tablets as a food scale to track nutrition and calories, according to this week's segment of The Lempert Report Innovation Series, a weekly video series featuring innovation in the food world.  Sponsored by Tetra Pak, The Lempert Report Innovation Series videos are found online at The Lempert Report's Youtube Channel and on Tetra Pak's consumer Web site BeCartonSmart.com.

Distributed every Thursday, this week's three-minute video features a start-up company called The Orange Chef Co.  (www.TheOrangeChef.com), that developed the "Prep Pad," a smart food scale app to help consumers learn more about the nutritional content of their food.

Users place ingredients and type a description on their tablet. The tablet then mines a database of 250,000 foods to provide details of its nutrients and calories. Prep Pad interprets the data and allows users to track and ideally improve their eating habits.

"This innovative app allows people to better understand their food, health and wellness anytime and anywhere," says Phil Lempert, CEO and editor of The Lempert Report. "This makes staying healthy and being accountable easier and more convenient."

The Lempert Report Innovation Series is available online for consumers, food industry insiders and also as a ready-to-air segment for newsrooms. Throughout the video, "Tetra Pak Tips" provide behind-the-scenes insight about the products, packaging and trends.

About The Lempert Report
The Lempert Report is an up-to-the minute empowering video trend report uploaded every Monday, Tuesday, Thursday and Friday. TLR is the leading resource for supermarket trends and where they intersect with the consumer; offering both the retail and CPG communities' unique insights to capitalize on those opportunities. www.TheLempertReport.com

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com.

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow
WSMV
Powered by WorldNow CNN
All content © 2014, WSMV; Nashville, TN. (A Meredith Corporation Station) and WorldNow. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.