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SOURCE Rock My World Inc.
Rock My World Inc. Introduces Body Driven Music That Auto-Adjusts to Match Your Movement
SAN DIEGO, May 13, 2014 /PRNewswire/ -- Rock My World Inc., the company behind the RockMyRun smartphone application providing The Best Running Music in the World™, today announced the expansion of its myBeat™ technology to include myBeat™ MatchMe, a new step-driven feature exclusively available on RockMyRun. MatchMe is a groundbreaking, real-time body driven music technology that recognizes your steps per minute and automatically manipulates the music's beat per minute (BPM) to match your step count.
More than 80 percent of people turn to music for motivation when working out, which is why RockMyRun's goal is to both inspire and promote positive feelings about exercise. With the new MatchMe technology, RockMyRun continues to enhance working out by providing music at a beat your body chooses. This combination of music and technology, called synchronous music, has been proven to motivate runners to cover more distance, while decreasing oxygen needs by 7 percent and increasing time to exhaustion up to 15 percent longer than normal.
"Music should inspire and motivate you, which is why we created RockMyRun. The last thing you want to worry about during a workout is adjusting your music because its not motivational – we want all of our customers to feel like Rocky Balboa running up the stairs powered by the beat," said Adam Riggs-Zeigen, co-founder and chief rocker for Rock My World. "Music adds an element of emotion to any experience and RockMyRun is specifically designed to make your workout more enjoyable. The addition of MatchMe is so in tune with each individual user, it's almost like having a personal DJ play just for you."
RockMyRun distinguishes itself from other music-based services by providing licensed mixes-rather than randomly organized playlists-which are intelligently designed by professional DJs for enhancing running and other forms of exercise. The combination of innovative technology with different levels of user customization makes MatchMe a dynamic, interactive and motivating experience.
MatchMe will be integrated into RockMyRun's existing myBeat™ feature within the Premium Membership for iPhone users. Through this feature users will now have the ability to manually edit their music's BPM with myBeat Manual, or let their feet dictate the tempo of the music with myBeat MatchMe. The ability of the myBeat feature to improve a workout is supported by research that shows that synchronous music during a workout boosts performance and overall enjoyment.
MatchMe is available to Premium Members in the RockMyRun app for iPhone. RockMyRun will be offering new and existing users a free, limited time Premium Membership to experience myBeat MatchMe.
About Rock My World Inc.
Rock My World Inc. was founded with a passion for helping people stay fit through the intersection of music and technology. The company strives to motivate people to set, pursue and achieve their fitness goals by improving their workout experience with an intelligent service that combines the right music and innovative technology to power its users forward. RockMyRun is the first offering from Rock My World, Inc.
To join the RockMyRun community, follow us at Twitter.com/RockMyRun and become a fan on Facebook at Facebook.com/RockMyRun.
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