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SOURCE AR Metallizing
FRANKLIN, Mass., May 7, 2014 /PRNewswire/ -- The craft beer industry is a growing market that has increased 9.6%1 in 2013. How can a craft brewery stand out in an ever-growing market? What can a craft brewer do to help himself stand out on a crowded store shelf, without taxing their budget? AR Metallizing can help create brand recognition with their metallized paper beer labels.
"AR Metallizing has worked with the beer industry with award-winning results for over 25 years," says Rick Maksian, New Business Development Leader, "and in this time we have assisted in creating several iconic brands using their VacuBRITE® metallized wet strength label paper. With the diverse options microbrews are bringing into the market, the microbrewers need unique labeling solutions to be able to stand out, AR Metallizing can help with this." Metallized paper can enhance a beer label so it catches the consumer's eye and peaks their interest shopping for a new craft brew. Utilizing AR Metallizing's Creative Services, a craft brewer can see what their label would look like on metallized paper. AR Metallizing's Creative Services has vast knowledge on creating the best blend of opaque white ink and transparent color inks to make your label art pop off the shelf.
AR Metallizing has a plant conveniently located in Franklin, MA as well as 2 plants in Europe located in Genk, Belgium and Casalgrasso, Italy, enabling AR Metallizing to have the global strength to help grow your business. Contact Rick Maksian, New Business Development Leader for a consultation, sample kit and see how AR Metallizing can enhance your brand.
1 2014 State of the Industry Results by Technomic
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