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SOURCE Retail Gift Card Association
Gifts cards to department stores, online marketplaces, restaurants and home improvement stores lead the pack in shopping for Mother's Day, Father's Day, graduations, weddings
WASHINGTON, May 7, 2014 /PRNewswire/ -- Spring and summer bring with them an array of gift-giving opportunities, and this season more than two thirds of US shoppers plan to buy gift cards, a convenient choice and fail-proof gift. As the warm-weather gifting season begins, the Retail Gift Card Association (RGCA) surveyed US consumers about which types of gift cards will be favorites for occasions like weddings, Mother's Day, Father's Day, graduation, teacher appreciation and more this year.
According to responses from more than 1,100 American consumers, gift cards to department stores, online marketplaces like Amazon, restaurants and home improvement stores will be most popular this season. The RGCA's key findings include:
"Our survey showed that gift cards remain popular choices for two key reasons: gift givers can be assured recipients will be able to purchase what they want, and the cards are convenient for recipients since they can be spent in-store, online or on their mobile phones," said Mary Donovan, Executive Director of the RGCA. "Consumers have a lot of options, but they're confident that gift cards deliver. With more than two thirds of Americans planning to give gift cards this season, it would be wise for retailers to ramp up their card marketing efforts for the spring and summer gifting months."
The RGCA spring and summer gift card study was conducted via online survey during April and May 2014 with more than 1,100 adult respondents representative of the US (in terms of education, income and gender).
About the Retail Gift Card Association (RGCA)
The Retail Gift Card Association (RGCA) is a trade group whose mission is to promote the positive attributes of closed-loop gift cards. The RGCA believes that educating consumers, retailers, media and legislative groups about the difference in prepaid products is paramount to ensuring a positive gifting experience. RGCA members abide by a code of principles that support consumer friendly policies around the purchase and redemption of closed loop gift cards. RGCA membership is open to retailers, restaurants and travel and entertainment merchants whose primary revenue is not derived from gift cards. For more information, visit us at www.theRGCA.org.
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