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SOURCE Blue Buffalo
WILTON, Conn., May 6, 2014 /PRNewswire/ -- The following statement is being issued by Blue Buffalo:
Dear Pet Parents,
I'm writing to you about the lawsuit Nestle Purina filed today alleging that Blue Buffalo has lied to you about the ingredients in our pet foods. We categorically deny all of these false allegations and will aggressively defend the integrity of our brand and our products. It is an easy thing to make unsubstantiated claims, put them in a lawsuit and then publish them all over the web to disparage and defame a company. It is quite another thing to prove those allegations.
Please be assured that unlike Nestle Purina:
We will prove these and other matters in the court with good reliable evidence, and we look forward to disproving the voodoo science that Nestle Purina relied on to support their outrageous allegations.
We're disappointed to see one of the largest food companies in the world with over $100 billion in sales launching such a baseless lawsuit against a family-run company and attempting to prosecute it on the internet. In some ways this attack by Nestle Purina is not too surprising, since pet parents have demonstrated their preference by selecting true natural foods like Blue Buffalo instead of the by-product and corn-based pet foods Nestle Purina has been selling for years. In fact, their inability to compete successfully with natural pet foods is the key motivation for this frivolous lawsuit.
My sons and I founded Blue Buffalo with the mission of bringing transparency to pet foods, and made the True Blue Promise to our pet parents. Clearly, some of our major competitors, who have built their business using lower cost ingredients, are upset. We will always stand behind our promise and our products.
We have a saying at Blue Buffalo: "When we're right, we fight." We look forward to seeing Nestle Purina in court.
Founder and Chairman
About Blue Buffalo
Blue Buffalo Company, located in Wilton, CT, is the nation's leading natural pet food company, and provides a complete line of healthy and holistic natural foods and treats for dogs and cats. Blue Buffalo products are sold nationwide exclusively at pet specialty stores. For more information visit BlueBuffalo.com.
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