Bulger's Beat: Toymaker goes back to basics with great success - WSMV Channel 4

Bulger's Beat: Toymaker goes back to basics with great success

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Technology and electricity are overrated when it comes to kids and playtime. One Nashville toymaker says it doesn't take much more than a spinning wheel or a smiling turtle to capture the imagination of a young child.

Walt Dula makes toys out of wood. They move and roll, and that's about it. But judging by his sales sheet, the kids love them.

He's named his little hobby Giggle Tree for the 4-year-olds' giggles that he hears.

"They use their imagination. They use their creativity," Dula said. "These toys will do anything these kids' imaginations say they will do."

The creations are all natural with no on/off button. They make look simple to you, but to make, Dula said, "not so much."

The toys are 17 parts in all, full of red cedar, mahogany and plenty of movement.

"The other thing is they last forever and can be handed down," Dula said.

And there's no need for market research here. Dula just takes the toys to his grandkids. He said little kids don't sit still, so he figured why, then, should their toys.

Dula wanted his Giggle Tree creations to just be a little hobby, and not a lot of work. This was retirement, after all. But he's selling so well on the internet, he's a lot busier than he ever expected.

For more information, visit his website: http://www.giggle-tree.com.

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