As the sun sets on Valentine's Day, there could be some people either in the dog house or on the verge of having a great weekend.
"Everybody's excited when they see me, because I'm coming with a handful of flowers," said flower deliveryman Darius Lee.
While some lovebirds plan weeks in advance, others make a last-minute rush to the store to grab something sweet for their sweetie.
Jim Mazza wasn't taking any chances. He bought a variety of bouquets and baskets with seemingly one of everything.
"Everything's here. Candy, roses, balloons," he said.
But business owners say he's the exception this year, not the rule.
"I think we're dealing with weather issues and things right now that causes people's expenses to go up, like electricity and different things like that," said Carole Vance, co-owner of Flower Express in Belle Meade.
Yes, it turns out Cupid is a bit of a tightwad this year. So, florists are working hard to keep the customers happy.
"Usually by this time, we have moved a lot more merchandise than we have now," Vance said.
But one thing remains the same, year after year. People love to get hitched on Valentine's Day.
"We've had a couple of couples just walk in. I think the county clerk was full," said Jane Billingsley, at Bridal Path Wedding Chapel.
In some cases, couples even got re-married.
"This will be our second anniversary date. We were married once before in 1985," said newlywed Ron Reed.
Reed and Shirley Goins called it quits five years later, but, alas, they are back together again. Reed said they've learned a lot over the past 29 years.
"Husbands, just remember, she's always right. And if you think you're right, go back to rule number one," he said, laughing.
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