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WORLD'S LARGEST FOOD SITE INSPIRES DIY COMMUNITY WITH PEER-APPROVED EDIBLE GIFTS
SEATTLE, Dec. 12, 2013 /PRNewswire/ -- Allrecipes, the world's largest digital food brand with more than 1 billion annual visits, is celebrating this year's huge popularity of homemade holiday gifts by releasing its list of the most fun, easy-to-make and versatile food gifts based on the ratings and reviews of its community of 10 million home cooks.
Allrecipes' annual 2013 holiday food trend survey reveals that 54 percent of home cooks plan to prepare and share homemade food gifts this season, and that 82 percent will seek homemade gift inspiration from recipe websites. To help make it easier for its community to find gift ideas that are easy and affordable, Allrecipes.com and its team of editors culled through thousands of food gift recipes and curated a collection of the top 20 homemade Christmas food gift ideas, including recipes for doggie biscuits and herb salt. Each of the 20 featured food gift ideas is paired with a detailed step-by-step instructional video to help ensure the final results are beautiful, delicious, and include a personal decorative touch. Clever holiday packaging ideas for eight of the 20 food gifts may be found in the launch issue of Allrecipes magazine, on newsstands nationwide.
"At Allrecipes, our focus is to help our community of home cooks shine this holiday season," said Esmee Williams, Allrecipes' vice president of Brand Marketing. "We're excited to share these top-rated homemade gift ideas, which empower home cooks to create meaningful presents that are as fun to make as they are to share."
Topping Allrecipes' most popular homemade gifts this year are cookies and bars, which fit nicely in a pretty mug with a personalized tag attached. Depending upon age, kids might measure, mix and shape the dough, or simply decorate the cookies parents have prepared, adding their personal touch.
To view additional homemade holiday food gift ideas, please visit http://www.allrecipes.com
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi-platform brand with 18 web and mobile sites, 11 mobile apps, and 15 eBooks serving 23 countries in 12 languages. In November 2013, Allrecipes magazine launched nationwide, and an Allrecipes cooking segment premiered on The Better Show. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women.
About Allrecipes magazine
Launched in 2013, Allrecipes magazine is the first large-scale digital-to-print brand extension. For readers faced with unlimited recipe choices, Allrecipes magazine sifts through and serves up the best from Allrecipes.com, the world's largest online community of cooks. Published six times per year by Meredith Corporation (NYSE: MDP), the magazine's current rate base of 500,000 reaches an audience of 2.75 million. Allrecipes magazine is based in both Meredith's New York, NY and Des Moines, IA headquarters. Allrecipes.com, based in Seattle, WA, is a global, multi-platform brand providing insights into cooks everywhere based on activity from 18 websites, 18 mobile sites, 16 mobile apps, and 14 eBooks serving 23 countries in 12 languages.
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