McKee Foods bringing back Drake's snacks next week
By Dave Flessner, Chattanooga Times Free Press - bio
The maker of Little Debbie cakes will expand its snack line in the
Big Apple next week by bringing back the 125-year-old Drake's cakes
brand to store shelves.
McKee Foods Corp. announced Thursday it will start shipping Monday
Drake's most popular varieties -- Devil Dogs, Coffee Cakes, Ring Dings
and Yodels -- to grocery and convenience stores in the Northeast.
"The launch of these top four varieties is just the beginning for
Drake's," said Chris McKee, executive vice president of marketing and
sales for the Collegedale-based bakery. "Our first mission is to get the
most popular and familiar tastes back into the pantries and lunch boxes
of Drake's loyal fans."
McKee paid $27.5 million this spring to purchase Drake's brands and
the equipment from Drake's Wayne, N. J. bakery. Hostess Brands, which
previously made Drake's snacks, Twinkies, Ho Hos and other snacks, shut
down its bakeries in late 2012 after filing for bankruptcy.
Saturday, July 26 2014 1:38 AM EDT2014-07-26 05:38:59 GMT
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