Facebook to pull ads from pages with sex, violence
NBC -- Facebook says it will no longer allow ads to appear on pages with
sexual or violent content, as the online social network moves to appease
marketers being associated with objectionable material.
announcement on Friday came a month after several businesses pulled
their ads from Facebook amid reports of pages on the site that promoted
violence against women.
Facebook said at the time that it needed
to improve its system for flagging and removing content that violated
its community standards, which forbid users from posting content about
hate-speech, threats and pornography, among other things.
account for roughly 85 percent of revenue at Facebook, the world's
largest social network with 1.1 billion users. Facebook said the changes
would not have a meaningful impact on its business.
Facebook said it also needed to do more to prevent situations in which
ads are displayed alongside material that may not run afoul of its
community standards but are deemed controversial nonetheless.
Facebook page for a business that sells adult products, for example,
will no longer feature ads. Previously such a page could feature ads
along the right-hand side of the page so long as the page did not
violate Facebook's prohibition on depicting nudity.
underscores the delicate balance for social media companies, which
features a variety of unpredictable and sometimes unsavory content
shared by users, but which rely on advertising to underpin their
"Our goal is to both preserve the freedoms of sharing
on Facebook but also protect people and brands from certain types of
content," Facebook said in a post on its website on Friday.
said that it would expand the scope of pages and groups on its website
that should be ad-restricted and promised to remove ads from the flagged
areas of the website by the end of the coming week.
groups that reference violence will also be off limits to ads, the
company said. A Facebook spokeswoman noted that the policy would not
apply to the pages of news organizations on Facebook.
said the process of flagging objectionable pages and removing ads would
initially be done manually, but that the company will build an automated
system to do the job in the coming weeks.
Monday, July 28 2014 3:15 PM EDT2014-07-28 19:15:11 GMT
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