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SOURCE Ethnic Channels Group
TORONTO, March 5, 2013 /CNW/ - ZEE Americas in partnership with Ethnic
Channels Group Limited (ECG) is pleased to announce the launch of Zee
TV Canada on Shaw Cable. With Zee TV Canada now available on Shaw
Cable, more than 94% of the South Asian Households in Canada will have access to the # 1
South Asian TV Network, Zee TV.
"We are very excited about this development. It is an immense
opportunity to re draw the growth potential, as western Canada is home
to more than thirty five percent of South Asian Canadians," said Sameer
Targe, Business Head for ZEE Americas.
Slava Levin, CEO of Ethnic Channels Group said, "As Zee TV Canada
continues to expand its footprint in Canada, Shaw Cable is an integral
part of this plan."
Hari Srinivas, President of Ethnic Channels Group added, "Shaw Cable
customers will be delighted with the plethora of content that Zee TV
Canada has to offer."
ABOUT ZEE AMERICAS
ZEE TV TM - the name that has become synonymous with unparalleled quality in
entertainment - has been a dominant player in broadcasting content for
more than 17 years in the national and international space. As an
Indian channel, ZEE TV is committed to supporting the values and
traditions that appeal to South Asians across the globe.
In July 1998, ZEE TV expanded its presence in the international space by
establishing itself as a mainstay in American households, reaching more
than 2 million viewers. As the undisputed leader in the market for
over 12 years, ZEE TV has successfully evolved its content to meet the
changing needs of the market across genres and languages. As the
exclusive distributor of the Zee channels in the Americas, Asia TV USA
Ltd. caters to a wide audience with a growing number of channels,
including ZEE Cinema, Zing, ZEE Business, TEN Cricket, ZEE Marathi, ZEE
Kannada, ZEE Telugu and Alpha ETC Punjabi & ZEE Smile.
ABOUT ETHNIC CHANNELS GROUP
Ethnic Channels Group (ECG) is a Canada-based television broadcasting,
distribution and communications company, specializing in multicultural
television channels for the North American market.
ECG currently owns and operates 46 television channels in the following
languages: Hindi, Russian, Vietnamese, German, Tagalog, Arabic, Tamil,
Portuguese, English, Hebrew, Serbian, Croatian and Urdu.
In addition, ECG distributes various foreign services, acting as the
official distributor on the broadcaster's behalf. ECG services are
currently available through the following providers: Rogers Cable, Shaw
Cable, Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in
Canada and Dish Network in United States.
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