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SOURCE The Integer Group
DENVER, Feb. 21, 2013 /PRNewswire/ -- The Integer Group®, a leading global promotional, retail and shopper marketing agency, has appointed Martin Mohr as creative director and Iikka Maunumaa as business director for Wi\Sh for the Integer® Nordic office in Helsinki.
Mohr transferred from TBWA\Helsinki where he founded Wi\Sh, the Window Shopping concept, which is an interactive digital window that connects a shopper's smartphone to the store window creating a virtual shopping bag where any product dropped into the bag instantly appears on their mobile device, ready to save, purchase or share with friends. Integer and TBWA\Helsinki have worked together over the last year developing this Wi\Sh concept that is part of a larger capability of The Integer Group network.
Maunumaa also comes from TBWA\Helsinki where he has worked as senior strategist and is responsible for TBWA's local key clients. Prior to his time at TBWA he worked as sales director in one of the biggest interactive agencies in Finland delivering mobile solutions and applications to all continents.
"Martin and Iikka are both inspiring colleagues who not only have great vision on how digitalization is changing the physical retail landscape, but also the ability to make it concrete," says Taneli Mattelmaki, managing director of Integer Nordic, Helsinki.
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
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