Keep shopping, it's 'Small Business Saturday' - WSMV Channel 4

Keep shopping, it's 'Small Business Saturday'

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FRANKLIN, TN (WSMV) -

With Black Friday in the rearview mirror, retailers hope shoppers will turn their attention to Small Business Saturday.

The first Saturday after Thanksgiving is the day when people are encouraged to support locally-owned brick-and-mortar shops and restaurants.

Small Business Saturday is an important day, according to the National Federation of Independent Businesses. It said that 36 percent of its members call Saturday the most important retail day of the season; only 24 percent say that it's Black Friday.

Downtown Franklin has special promotions designed to draw locals to its small businesses to shop. For example, one sweet shop is offering a free dessert and hot drink to those who bring in a receipt dated Nov. 24 from a local merchant.

Lacey Garrett makes it a habit to shop at stores like Vintage Baby on the square in Franklin. She appreciates what her hometown store can offer.

"Yeah, it definitely matters. I'm a small-business owner myself so I appreciate people that shop local," Garrett said.

"I think it's just a really good time to support the people who own the stores in your neighborhood," said Amy Zongor, the owner of Vintage Baby. "They're putting back into the neighborhood and by shopping with them, you're putting back into the neighborhood. So it's just making your community a little bit stronger."

Christie Claude, her mother and her aunt spent the afternoon supporting local merchants like The Iron Gate.

"I just think local businesses have such unique products and you get to know the store owners and I think that's something of great quality," Claude said.

At Lulu's, unique products keep loyal customers coming back week after week.

"We love providing products that are local, if we can, and products made in the U.S., which is especially important to us," said Mary Morgan Gentry, a Lulu's employee.

Small Business Saturday was created by American Express in 2010. It says for every $100 spent in a locally-owned shop, $68 stays in the local community.

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