Black Friday moving to Thursday upsets some workers - WSMV News 4

Black Friday moving to Thursday upsets some workers

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Shoppers might get a jump start on their holiday gifts this week, but more and more workers are coming forward with complaints about starting Black Friday on Thanksgiving Day.

Retailers say they only want to give customers what they want - namely, earlier access to deals - but in doing so, it seems to be causing a different kind of holiday stress.

At Walmart in west Nashville, the store is stocked up and starting something it calls the 'One Hour Guarantee.'

"So these three items, if you're in line between 10 p.m. and 11 p.m. on Thanksgiving night, even if you get into line at 10:58 p.m. and the item sells out, guess what - you're going to get a guarantee card. And that means, you go through the register, you pay for the item, then you register it online and that item will be delivered to you in time for Christmas at the store where you purchased it," said Walmart spokeswoman Dianna Gee.

Walmart, Sears, Toys 'R Us and K-Mart kick off Black Friday at 8 p.m. Thursday. Target opens at 9 p.m.

Best Buy, Kohl's and Macy's will hold off until midnight Friday, and Home Depot and JC Penney open at 6 a.m.

"The Thursday night shopper will be younger and be more male, where the Friday morning shopper will be older and more female. Classic demographic marketing, looking to enlarge the pie and gain a larger spend," said Steve Krenzer, with

The changes in store hours came with some controversy.

One Target employee launched an online petition pleading for the company to remain closed on Thanksgiving, and more than 350,000 people signed.

Walmart could face strikes, as the Corporate Action Network plans protests at stores across the country, calling the change another sign of corporate greed.

The company was quick to respond to those plans Monday.

"The majority of our associates have expressed no concerns. We have 1.3 million associates who are working for Walmart U.S.," Gee said. "You're hearing a very vocal minority. We have an open door policy."

In fact, Walmart staggers shifts for workers and will offer holiday meals. Plus, the company said, they have always been open Thanksgiving Day.

On its company blog, Target said it respects families and only made its decision after consulting with its employees.

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