It's a one-of-a-kind sale that has just about everything a bride could want, at a fraction of the price, and it's become so popular that people now camp out for it.
Wedding gowns at the Rivergate Goodwill store are ready for eager brides who are searching for the perfect dress.
The store is hosting its annual wedding gala on Saturday.
"We're very excited. We have more than 300 wedding gowns," said Jamie Berry with Goodwill Industries of Middle Tennessee.
"I hope that the bride, I know she's going to look beautiful in one of these gowns 'cause these are beautiful gowns, gorgeous gowns, absolutely."
There are more than 500 other dresses for everyone in the wedding party, including flower girls and bridesmaids.
"Bridesmaid dresses, mother of the bride, mother of the groom, flower girls, and they're all priced under $30," Berry said.
The wedding gowns start at $49, and the most a bride will pay is $399.99, Berry said.
And we're not talking hand-me downs.
"The majority of them are brand new, have never been worn, and they're just gorgeous dresses that are worth thousands of dollars. And not one dress in here will be over $400," Berry said.
Most of the available wedding gowns are sample dresses, donated by bridal boutique stores.
"In some instances, you could be getting a $6,000 dress for $399.99," Berry said.
And don't forget the accessories.
"Jewelry as low as $4, shoes priced at $5.99, and we also have veils for brides," Berry said.
It's nearly a one-stop shopping for weddings.
"We have everything but tuxes," Berry said.
This is the third year for the sale, and shoppers are advises to arrive there early.
"Last year, our first bride lined up at 10:30 at night. And when the doors opened at 6:00 a.m., we had more than 370 people lined up at the door," Berry said.
There are a limited number of dressing rooms, so the folks at Goodwill suggest wearing leggings or other fitting clothing. That way, shoppers can try on a dress over their clothes.
Dress sizes range from two to 26.
There are no returns, but if you have questions about a dress, the owner of Nicholson's Cleaners will be present to offer advice on alterations.
Goodwill's wedding gown gala is set for Saturday, March 17 at the Rivergate store, located at 2101 Gallatin Pike North.
Hours for the sale are 6 a.m. to 9 a.m.
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