Bulger's Beat: Makeup specialist helping men one face at a time - WSMV Channel 4

Bulger's Beat: Makeup specialist helping men one face at a time

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NASHVILLE, TN (WSMV) -

The cosmetic market is booming for men right now, and one enterprisingNashville woman can take a lot of the credit for that.

The first thing Michelle Probst tells her male clients is "we don't usethe 'm' word," with 'm' meaning makeup.

For her, it's all about skincare, aftershave ideas and grooming help. It'snot lipstick and eyeliner, but she is always willing to put a little powder onyou.

So get ready men. Michelle is coming for you, one face at a time.

On a recent trek around downtown Nashville, she stopped several guys to givethem a little touch up.

"All we're doing is a little skin care on your face. Come on, you loveit. You absolutely love it," she said to one willing soul.

And while most men flinch at the thought of cosmetics, Michelle Probst saysthey shouldn't.

"Men have never had the education (women) had. We grew up as girlsknowing you've got to look good. We're not saying look pretty, we're sayinglook healthy," she said.

Now, she says men are starting to get the message.

With her Nashville skin care company, Menaji, Probst is seeing worldwidesales and her own counter at Nordstrom's.

Her belief is that your face is your first impression.

"When you look good, you feel good, and confidence equals success. Andreally, that's what it's all about," Probst said.

She says the best way to fight the macho attitude is to constantly tell guysthat she's not selling beauty products.

She also knows in the end it's the wives and girlfriends who wind up buyingthese things for their man.

For more, visit her website at: http://www.menaji.com

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