After weeks of promotion, a crowd is gathering at Bridgestone Arena for the "Get Motivated!" seminar that will include messages from famous faces like Bill Cosby, Rudy Giuliani and Colin Powell.
Tickets started at a $1.95, but visitors have the option of buying more expensive VIP seats.
However, past attendees have had divided thoughts on the seminar, sometimes comparing it to a high-pressure sales pitch.
Last month, a conference spokesman defended the event, saying, "We offer opportunities for additional education at significant discounts, and that there's nothing high-pressure about it."
The day-long show began at 8 a.m.
Police have extra officers at the arena to help with traffic.
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