WSMV Channel 4 ISO: Morning Sports 2-22-2011

ISO: Morning Sports 2-22-2011

Written by Ian Rhodes
NASHVILLE, TennI love to wake up and turn on Sports Center as much as the next guy, but watching the same highlights three or four hours in a row is getting a little old. Now granted I've looked to other outlets -- sports talk radio, sports magazine programming, whatever it may be. It's just not hitting the spot.
What I need is more live games in the morning. Who else is with me?
I don't start my day job till 1 in the afternoon. The less there is to keep me entertained, the more I find myself doing busy work around the house. While this may be productive and win me some brownie points with the wife-to-be, it's not the itch I'm looking to scratch.
You know when the Olympics or World Cup are overseas and we get those 8 a.m. or 9 a.m. start times? Or when the first NCAA tournament game comes on around noon? That's what I need, all the time. Most people start work before 9, why not athletes?
I know the million reason why it doesn't happen and 99 percent of it is money and ticket sales. As a guy who is home in the mornings, I don't care about those excuses. I bet "guy at the office" who secretly watches basketball on his computer all March would love more game.
Maybe that's it! Games that there aren't a huge market for; mid-major schools mid-major sports, games that don't sell well no matter what time they are played. Take those games, play them in the morning and afternoon, simulcast them on TV and Web. The same schools or sports get more national exposure. The die-hard fans get more entertainment. The networks can push their online sales. Dare I say it's win-win.
Can I copyright this idea in a blog? Actually, I don't want to. I'm going to reward anyone willing to call themselves a "reader" of Inside Sports Online to have this idea as a gift from me. Take it, run with it and please make it happen.

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