$200,000 Promotion To Focus On Music Valley Drive 8-02-2010 - WSMV Channel 4

$200,000 Promotion To Focus On Music Valley Drive 8-02-2010

Reported By Nancy Amons
NASHVILLE, Tenn.
The Nashville Convention and Visitors Bureau plans a $200,000 advertising campaign to promote the Music Valley Drive area. That area is directly across from the Gaylord Opryland Hotel, which was flooded in May.
Music Valley Drive is suffering a double whammy. In April, a volcano canceled flights from Europe and lots of international tourists stayed home.
Then the May flood closed the Opryland Hotel across the street and tours canceled in droves.
At the Texas Troubadour Theater, Darlene Beasley said business is the slowest it’s been in 11 years.
"Our business is 2/3 to 3/4 declined since the flood," Beasley said.
Other entertainment venues on Music Valley Drive report their business is off 50 to 60 percent this summer.
Some business owners are delighted the promotional campaign will focus on Music Valley Drive.
"We're very happy for that attention to be drawn to this side of the street,” Beasley said.
Metro Council's finance committee approved the campaign unanimously Monday night. The money will come from tourist taxes, if the full council approves the deal Tuesday.
Besides brochures and ads, the marketing blitz includes special events like a Labor Day festival called Rally on the Valley.

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