FRANKLIN, Tenn. -- The governor announced a large-scale tourism initiative Tuesday afternoon.

The announcement, at the Franklin Square, introduced Discover Tennessee Trails and Byways.

"The Discover Tennessee Trails and Byways program will enhance established tourism offerings and bring greater awareness to lesser-known attractions located in communities throughout all 95 counties of our state," said Gov. Phil Bredesen, who said the idea for the statewide initiative began with a private citizen.

The statewide initiative encompasses all 95 counties along 15 regional trails, and featuring Tennessee's five National Scenic Byways. The Old Tennessee Trail will highlight more than 70 significant tourism sites, promoting Davidson, Williamson and Maury Counties.

Commissioner Susan Whitaker, Department of Tourist Development, said country music group Rascal Flatts will also promote the initiative via television advertisements.