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Local Woman Selected To Promote Breast Cancer Awareness

Organizers Hope To Raise $3 Million Nationally

POSTED: 5:39 pm CDT October 3, 2007
UPDATED: 9:01 pm CDT October 3, 2007

A Nashville woman who survived breast cancer is on boxes of products to help promote the battle against the deadly disease.

Related: Special Section: Breast Cancer Awareness | Video

Kecia Sweeney was chosen out of hundreds of women nationally to help promote breast cancer awareness.

She is using her battle with breast cancer to help educate others, and she's becoming a small-time celebrity in the process.

Sweeney was diagnosed with breast cancer almost three years ago. She's one of six women across the country featured on boxes of Kellogg's cereal bars and whole wheat waffles.

"It's pretty exciting to know that someone locally was selected to be featured. I feel great because that gives people who read it the will power to go and have themselves checked,” said Sweeney.

Sweeney said she never did self breast examinations prior to her diagnosis and never really thought much about it.

"When I was diagnosed, it was just a shock because I had no family history. So, when they did the biopsy, and told me it was breast cancer, I was in a state of shock," said Sweeney.

During the entire month of October, shoppers at Kroger grocery stores who buy something that is pink or has a pink sign next to it, a portion of the proceeds will go to breast cancer awareness. Organizers of the promotion hope to raise about $75,000 in middle Tennessee alone.

Though slightly embarrassed by all of the attention, Sweeney said she hopes her face on the box might ultimately save a life.

"God has blessed me. I'm a survivor, and I'm thankful that I'm able to be here to tell the story,” said Sweeney.

There are more than 59 stores in the middle Tennessee area where the boxes can be found. Nationally, Kroger and Kellogg's are hoping to raise about $3 million.

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