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WHITE HOUSE WINNER AND LOSER

October 24, 2008

Contrary to all logic, not everybody really wants victory for their presidential candidate-of-choice.
At the very least, some might see a splendid opportunity for themselves in a win by the other guy.

Campaign workers will, no doubt, feel great disappointment if the opposition wins.... after all, it's been an extended, contentious and expensive process.
People who've contributed money might feel they threw it away in a losing campaign.
But I can think of a few people (and corporations) in my industry who'll benefit greatly by the defeat of the very candidate they've been actively supporting.

Trust me, they'll never publicly admit it.... never....
But the real, reversed winner will be one of the news channels, MSNBC or Fox.

Think about it....
If Barack Obama wins, the cable news winner is Fox.... who've actively leaned in favor of McCain throughout the campaign.
It would provide Fox with four years of fodder to hound the administration and criticize everything they do.
Show hosts like Bill O'Reilly and Sean Hannity would be invigorated and focused with a Democrat in the Oval Office, providing the perfect target for nightly barrages.

On the other hand, if John McCain wins, the cable news winner is MSNBC for exactly the same reason.... since they'd been quite conspicuous in their preference for Obama.
Again, you'll never hear Keith Olbermann or Rachael Maddow admit it, but a McCain victory would position them ideally as disbelievers and skeptics, fully armed for nightly ranting about the doings of another GOP administration.

Either way, I predict four years of loud, unrelenting bluster from both camps of the cable news world.
But the reality is... no matter who wins... we're all in this together, and we'll all move forward -- for better or worse -- adjusting to whoever occupies the White House.

Then we'll do it all again in four years.

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